Not known Factual Statements About Johnnie Walker Blue Label Ultra
Not known Factual Statements About Johnnie Walker Blue Label Ultra
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Within our quest with the lightest bottle attainable, we took our eyesight into a team of professional glassmakers. Exploring shapes and glassblowing tactics to minimise glass use with no compromising durability.
This new, lightweight bottle is usually a thing of exquisite attractiveness; but much more importantly, it demonstrates what is possible With regards to lightweighting glass. We will continue applying these learnings throughout our vary, using more progressive strides as we glance to the way forward for Scotch.”
Johnnie Walker’s 5 years of investigate and advancement have meant that the know-how attained is getting utilized throughout the array of Diageo products and solutions.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of dark chocolate and florals
International Style Director at Diageo, Jeremy Lindley who led the design task, reported, “Johnnie Walker Blue Label Ultra was born outside of an ideation session taking a look at the future of luxury. With other categories shifting in the direction of lightweight – such as eyewear and high-performance biking – we questioned no matter whether luxury spirits could follow accommodate. “We took our vision to a workforce of pro glassmakers and through a five 12 months check-and-learn course of action slowly and gradually identified how to create tasteful, lightweight glass.
From peaty whisky to fruity whisky, lean on our expert insights to find the complete wide range and character of different whisky flavours.
The end result is really an market-1st that, and accomplishing exquisite elegance, showcases what luxurious, lighter-excess weight, lessen-carbon bottles of the long run could appear to be. As Portion of the Diageo Spirit of Development motion prepare, Johnnie Walker aims to lessen the bodyweight of glass Employed in its packaging; an ambition which is targeted at decreasing the quantity of carbon emissions associated with packaging.3 Although the technologies is more info just not yet available to launch bottles of this pounds at scale, permanently, the information Johnnie Walker has garnered is by now being applied to lightweighting assignments over the Diageo portfolio.
. The Formerly claimed ‘lightest bodyweight Scotch whisky bottle’ was launched by a UK retailer and weighed around 298 grams.
Created via a examination-and-find out product with external glass makers, this light-pounds bottle contains a handblown teardrop shape that reimagines Johnnie Walker's legendary square structure, exemplifies the future of light-weight, and will help find new opportunities for lighter, reduce carbon packaging possibilities.
We are right here when you're all set to take the plunge with Johnnie Walker and find out cocktail recipes, new products launches and the most recent from our earth of whisky.
This can be a globally allotted release produced from rare shares, which includes whisky from ghost distilleries which are now not in operation. Lower than 888 bottles were being manufactured throughout the world.
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit score: Diageo As well as this, Diageo has announced that a royalty-free license into the patent are going to be available to anybody who wishes to hitch Johnnie Walker in its mission. Lindley claimed: “In lieu of maintain this new understanding near our chest, we’re thrilled to offer a royalty-cost-free licence to our granted UK patent to the world.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of dim chocolate and florals
“We’re in all probability about twelve months from People initially solutions hitting the industry due to the lightweighting software.”
That is a a single-off bottle for now illustrating the artwork in the possible, being a style experiment and redefining light-weight as luxury. We'll continue to apply these learnings through the wider Diageo selection.
Dr. Walker sought out liquids from distilleries for instance Oban, Brora and Royal Lochnagar, as well as a variety of ghost whiskies, to start with designed in distilleries that have because closed.
Johnnie Walker set out to progress the spirits market by experimenting with lightweight glass for its luxury whiskies, inspired via the craze towards 'fragile' as opposed to 'heavy' luxurious. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.